CUSTOMER
PSYCHOLOGY
& INFLUENCE
Hack the Human Brain. Elevate Customer Experience.
Who Is This Training For?
Customer-Facing Reps & Leads
Unlock the science of customer interaction by understanding the cognitive and emotional drivers of human behavior. Whether you're leading a team in retail, customer support, banking, hospitality, or service delivery, this workshop equips you with evidence-based strategies to improve customer interactions, build loyalty, and elevate satisfaction.
Business Unit
Leader & Head
If you're responsible for improving customer experience or driving client-centric KPIs, this program provides the psychological frameworks your teams need to influence behavior, reduce churn, and drive consistent service excellence. Whether you oversee a department, store, or product line, you'll gain evidence-based tools to elevate performance and customer outcomes.
CX & Service Excellence Teams
If you're designing or optimizing customer journeys, this training will empower you with a science-backed understanding of how customers think, feel, and decide. Whether you're leading CX initiatives, managing feedback loops, or refining service standards, you'll gain practical tools to improve satisfaction, loyalty, and emotional connection at every step of their journey.
Meet Your Trainer
Sami Khoury
With 18+ years of experience in business development, sales, and entrepreneurship in the UAE, I've navigated the sales landscapes of agencies, corporations, startups, non-profits, and SMEs. I've worked directly with customers and clients within Advertising, FMCG, EdTech, Corporate Sponsorship, Human Capital, Learning & Development, and SaaS. In my experience one key realization came to me - all these customers have 1 thing in common: Human Nature
I strongly believe in the transformative power of the human brain, its influences, and decision-making processes. This belief forms the cornerstone of my method, as I see it as the optimal way to forge meaningful connections with customers and secure successful sales. I specialize in applying this revolutionary science into practical customer-facing strategies, empowering you with techniques that foster more productive interactions, that align with how the brain processes purchasing decisions and build loyalty.
Drawing from my diverse years of experience, I've studied, applied and curated the most impactful scientific research on customer psychology and influence. Now, I'm excited to bring this meticulously crafted program directly to you, offering insights and strategies backed by solid scientific data to help you excel in your business endeavors.
I am a certified KHDA & CPD (UK) trainer and ICF coach, and I am also certified in multiple neuroscience programs from institutions such as Yale University, The University of Chicago and Copenhagen Business School.
My obsession? Helping people become their best authentic selves through science.
What Your Team Will Learn
A Scientific Framework For Customer Influence
Discover how psychology and neuroscience shape everyday interactions and how to integrate this knowledge into customer communication for greater rapport, satisfaction, and trust.
Adapt Your Approach
To How the Brain Decides
Apply Scientific Tools
To Real-World Scenarios
Use research-backed insights to tailor how your teams speak, listen, and resolve based on the natural, subconscious decision-making processes of the human brain.
Unpack customer behaviors, cognitive biases, and emotional triggers and align your team's response strategies with how people actually think and behave in your real-life service environments.
Emotional Contagion
Trigger Customer Happy Chemicals
Mindset & Resilience for Frontline Teams
Trigger positive emotions in customers by activating trust, empathy, and satisfaction using scientifically grounded techniques including NLP and emotional intelligence practices.
Understand the brain chemistry behind customer satisfaction.
Use proven strategies to stimulate dopamine, serotonin, and oxytocin, creating moments that customers enjoy and remember.
Equip your team with neuroscience-based techniques to bounce back from tough interactions, maintain positive energy, and create consistent high-quality service - no matter the challenge.
"As a new employee Sami’s training helped me by demonstrating many psychological techniques in understanding the customer, and helped me learn a lot about the art of selling. He is one of the most delightful people I have met as his constant communication and presenting skills helped lift our spirits. As a result of his training, my success in selling venues for corporate events increased by 32%, and wedding events by 20%. He positively influenced my career and helped me build confidence in dealing with customers."
Basma A. Event Coordinator Grand Hyatt
Trainees report an average 33% increase in annual sales performance post-training
What does a potential 33% increase in annual revenue look like for you?
Hear what Dyson Product Specialists have to say about their experience with the Customer Psychology & Influence Training
Why Customer Psychology?
Leverage Scientific Research: Modern neuroscience offers deep insights into how people perceive service, process communication, and form emotional memories. Yet most businesses fail to operationalize this science in customer interactions.
Subconscious Personalization: Empower your teams to tailor their tone, language, and approach not based on scripts, but grounded in how the brain responds to information and emotion.
Customers Have Changed: Today’s customers are informed, impatient, and emotional. They expect more, faster. Psychological insight equips your team to anticipate reactions and engage more effectively from the first touchpoint.
Build Human Alignment: When customer-facing behavior aligns with how the brain works, you unlock smoother interactions, reduced friction, and stronger loyalty.
From “But I’m Technical” to “I Can Learn People Skills”: Great service is no longer a soft skill reserved for extroverts - it’s a learnable science. Our frameworks make quality, empathy, and influence teachable and repeatable across industries and roles, even for those with technical or operational backgrounds.
Why Do Customer-Facing Teams Struggle?
63%
are inconsistent in their customer interaction methods. Neuroscience shows that behavior and delivery style directly affect customer satisfaction and retention.
49%
of service staff fail to meet performance targets annually. Psychological competence can be the missing factor in meeting experience-driven KPIs.
60%
of customers decide how they feel about your brand before they interact with your product. Your people are the brand and their behavior sets the tone.
There is no room for error.