You're In The Right Place If You Are
Business Leader
Elevate your sales method by unlocking the brain's secrets behind customer decision-making. Whether you're a seasoned sales professional or just starting in the field, this workshop equips you with evidence-based tools to connect more effectively with your customers, boost sales, and achieve success.
Entrepreneur
As an entrepreneur you must be pro-active in sales and customer-facing endeavors. Here you will harness the science of influence to instill confidence in your ability to negotiate deals with potential partners, suppliers, and buyers. This scientific framework will form the basis for amplifying your business's reach and capabilities.
Client Manager
Apply neuroscience techniques to position products & services strategically by appealing to both emotional and cognitive triggers. By blending neuroscience, psychology, and behavioral science, you'll enhance your client management skills while fortifying your position as a trusted advisor.
Meet Your Mentor
Sami Khoury
With 17+ years of experience in business development, sales, and entrepreneurship in the UAE, I've navigated the sales landscapes of agencies, corporations, startups, non-profits, and SMEs. I've sold products and services within Advertising, FMCG, EdTech, Corporate Sponsorship, Human Capital, Learning & Development, and SaaS. In my experience one key realization came to me - all these businesses have 1 thing in common: Human Nature
I strongly believe in the transformative power of the human brain, its influences, and decision-making processes. This belief forms the cornerstone of my method, as I see it as the optimal way to forge meaningful connections with customers and secure successful sales. I specialize in applying this revolutionary science into practical sales strategies, empowering you with techniques that foster more productive interactions, that align with how the brain processes purchasing decisions, so you can close more deals.
Drawing from my diverse years of experience, I've studied, applied and curated the most impactful scientific research on customer psychology and influence. Now, I'm excited to bring this meticulously crafted program directly to you, offering insights and strategies backed by solid scientific data to help you excel in your business endeavors.
I am a certified KHDA & CPD (UK) trainer and ICF coach, and I am also certified in multiple neuroscience programs from institutions such as Yale University, The University of Chicago and Copenhagen Business School.
My obsession? Helping people become their best authentic selves through science.
What You Will Learn
A Scientific Framework For Influence
Explore a data-driven approach to influence and integrate neuroscience and psychology into your sales methodology to enhance your communication & persuasion skills.
Adapt Your Sales Pitch
To How The Brain Buys
Customize your sales approach based on scientific insights into decision-making processes, allowing you to craft personalized messages that resonate at a subconscious level.
Apply Scientific Tools
To Your Sales Strategy
Uncover the secrets of customer behavior, cognitive biases, & decision triggers, enabling you to align your sales tactics with the psychological nuances that drive purchasing choices.
Emotional Contagion
Trigger Customer Happy Chemicals
Sales Mindsets & Resilience Techniques
Tap into your buyer's emotions by leveraging emotional intelligence & NLP techniques to build rapport, trust, and long-lasting relationships.
Strategically trigger endorphin, oxytocin, and serotonin that lead to a positive customer experience and increased likelihood of successful transactions.
Cultivate a resilient mindset with techniques grounded in cognitive science to handle rejection and maintain a positive attitude, empowering you with confidence and drive.
"As a new employee Sami’s training helped me by demonstrating many psychological techniques in understanding the customer, and helped me learn a lot about the art of selling. He is one of the most delightful people I have met as his constant communication and presenting skills helped lift our spirits. As a result of his training, my success in selling venues for corporate events increased by 32%, and wedding events by 20%. He positively influenced my career and helped me build confidence in dealing with customers."
Basma A. Event Coordinator Grand Hyatt
Hear what Dyson Employees have to say about their experience with the Neuroscience of Selling training
Why Sell With Science?
Leverage Scientific Research: An explosion of scientific research has unraveled the complexities of the human brain and its decision-making processes. Yet despite this wealth of knowledge, teams often underutilize or overlook these findings in their business development strategies.
Subconscious Personalization: By incorporating these scientific findings into sales methodologies, you can create more tailored and customized pitches that deeply resonate with the intricate workings of the mind.
Avoid Limitations of Traditional Sales: Product-specific approaches or personal experiences rather than data-driven or scientifically validated strategies creates inconsistency, as what works for one professional might not work for another.
Evolving Customer Dynamics: Trust in business people as the primary source of information barely exists. Buyers have access to an abundance of data online and therefore engage with you much later in the buying cycle, making people skills ever more crucial.
Harmony for Successful Sales: Aligning your pitch with the customer's natural mental processes, and reality of human decision-making, increases the likelihood of sales success, leading to a more enjoyable and fulfilling experience.
"I'm Not Born With It" to " I Can Learn This": Selling is no longer considered an in-born skill but a learnable, predictable science that is applicable to any industry, product, sales cycle, or purchase size. Applying neuroscience, behavioral psychology, and social science eliminates guesswork and trial-and-error to ensure more scalable & consistent results.
WHY DO SALESPEOPLE UNDERPERFORM?
63%
are inconsistent in their sales approach. The behaviors of business development professionals is a determining factor purchasing decision making - that's why your personal interaction matters.
49%
of salespeople do not make their quota every year. Research shows that the salesperson is a deciding factor in whether buyers chose to purchase from one vendor or another.
60%
of the buying cycle is completed before a salesperson engages a potential customer. Your ability to build trust, establish connections, and influence decisions can tip the scales in your favor
There is no room for error.